Momo Q316 Revenues More than Triple, Driven by Live Video Streaming

Source: Momo Inc.(Click to enlarge)
Source: Momo Inc.(Click to enlarge)

Location-based social networking app Momo reported a 319% year-over-year increase in revenue for the third quarter, mainly driven by growth in user-generated video streaming revenues.

Virtual gift sales during live video streams increased 188% quarter over quarter, accounting for 69% of Momo’s total revenue in the quarter.

Paying users for the live streaming service doubled quarter over quarter. Average revenue per paying user (ARPU) was about US$48.

More than 10,000 paying users spent an average of RMB5000 (about US$740) monthly, according to CEO Tang Yan. More than 40% of broadcasters made RMB30,000 (roughly US$4400) or more monthly.

Source: Momo Inc. (Click to enlarge)
Source: Momo Inc. (Click to enlarge)

Hani, the separate app for live video streaming launched by Momo in March 2016, has reached one million monthly active users, according to management.

Cost and expenses increased 199% due to increases in revenue sharing with live video broadcasters, fees to payment service providers, bandwidth costs as well as share-based compensation expenses.

Momo 7.0, a major update released in the last August, added Moments, a short video capturing and sharing service where virtual gift giving is also available. In October the app added audio and video communications capabilities provided by Agora.io.

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2 thoughts on “Momo Q316 Revenues More than Triple, Driven by Live Video Streaming”

  1. Hello Tracey,

    I hope you are doing great! I am a reader of your China Tech Newsletter and I was wondering if you have any articels written or Case Studies concerning Concert Livestreaming, that you can send to me.

    I have seen a view articles like this one from you and it was a game changer for me. http://technode.com/2016/01/22/live-concert-streaming-is-taking-off-in-china/

    I would love to learn more about this subject. It does not matter if its PPV, Abo-Based, or with commercial Breaks or Virtuel Gifts. If you would be so kind to send me a link or any Data and that I can study this would be awesome !!

    All the best,

    Sebastian

    2016-11-08 15:27 GMT+01:00 China Tech Newsletter :

    > Tracey Xiang posted: ” Location-based social networking app Momo reported > a 319% year-over-year increase in revenue for the third quarter, mainly > driven by growth in user-generated video streaming revenues. Virtual gift > sales during live video streams increased 188% quar” >

    Like

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